Southbound Tequila Launches In Tennessee, Florida And Nationwide Via E-Commerce (Photo: Southbound Tequila).

Throughout Nashville, Ivey Childers is perhaps best known as the creator of Ivey Cake, a local spot that serves up bespoke baked goods in the shape of chess boards, armadillos, cozy cottages and more. After 15 years of mixing up cocktails on the side, Childers is now expanding into the world of agave spirits with the launch of Southbound.

Teaming up with fellow co-founders Ryan Santi and Austin Sherman, the trio raised $3.3 million in funding to make their dream a reality.

“My journey with launching a tequila brand is about rediscovery. A tequila’s flavor profile matters significantly when mixing it in a cocktail,” says Childers.

“I grew tired of blindly selecting a tequila, so with Southbound, we’re offering a premium, all-occasion tequila – great for mixing and sipping.  Southbound is all about elevating your experience with tequila. I’m rediscovering the category and taking the guesswork out of choosing a tequila with our mindfully made expressions.”

Southbound is being brought to market with an unaged Blanco (SRP $47.99), a 2-month Reposado (SRP $52.99) and a 12-month Añejo (SRP $89.99). The latter two expressions are aged in Tennesse Whiskey barrels, intended as a tribute to Childers’ Nashville roots.

The brand has launched at select retail stores in Tennessee and Florida and is currently available for purchase via e-commerce in 34 additional states.

If you’re interested in learning more, check out Southbound’s website here.

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