Barstool Sports Expands Alcohol Empire With Pirate Water
Skip to main content

Join our newsletter for a shot of tequila news and great deals sent right to your email!


More to Enjoy

  • Whiskey Raiders
  • Rum Raiders
  • Gin Raiders

Barstool Sports Expands Alcohol Empire With Pirate Water, New Canned Beverage From the Makers of Four Loko

Pirate Water

Barstool Sports is expanding its alcohol catalog with Pirate Water, a 10% ABV malt beverage that’s set to be promoted by all the brand’s biggest stars. (Photo: Barstool Sports)

Internet media titan Barstool Sports is teaming up with Phusion Projects, the creators of Four Loko and Mamita’s tequila seltzer, for a line of 10% ABV ready-to-drink malt beverages.

Stamped with a skull wearing a Barstool Sports-branded pirate hat, Pirate Water will come in Sex on the Beach, Margarita, Miami Vice and Bahama Mama flavors.

Rumors of Pirate Water began circulating the internet after Barstool Sports Inc. filed a trademark for the brand name back in September 2022. Now, it’s officially releasing to the public.

Barstool Sports regulars Kevin Clancy, John “Feits” Feitelberg, Brianna Chickenfry, Grace O’Malley and Dana Beers are all reportedly being tapped to promo the new brand through a series of “experimental marketing events” over the next few months.

Pirate Water represents Barstool Sport’s latest move toward what’s amounting to a full-blown alcohol empire.

In 2019 the company launched Pink Whitney, a pink lemonade-flavored vodka backed by ex-NHL players Ryan Whitney and Paul Bissonette of the Spittin’ Chiclets podcast.  Pink Whitney quickly became an internet sensation and is today the best-selling flavored vodka in North America.

Spittin’ Chiclets doubled down on another alcohol brand launch in 2022 with Big Deal Brewing, a golden ale made by Labatt Brewing Company.

We’re yet to see what level of viral success Pirate Water will achieve, but we’re sure that it’ll be plastered all across Barstool Sports broadcasts for years to come.

Read More: 

Blame It on the Casamigos: Marketing Ploy Disguised as a Viral Trend 

What is Rosa Tequila? How Adam Levine Is Popularizing the Wine-Aged Tequila Trend

NFL Star Travis Kelce Invests in Tequila Soda, Tells Rivals to ‘Know Your Role and Shut Your Mouth’

Here at Tequila Raiders, we do more than write about current events in tequila. We are the only media property reviewing tequilas and aggregating the scores and reviews of other significant voices in the tequila world in one place. If you’re interested in getting a shot of tequila in your morning email, sign up for our Deal of the Day newsletter

This post may contain affiliate links, so we may earn a small commission when you make a purchase through links on our site. This helps support Tequila Raiders at no additional cost to you.

Filed Under:

Follow Tequila Raiders:

Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.