Jose Cuervo Unveils Limited Día de Los Muertos Bottling
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Jose Cuervo Toasts to the Dead With Limited-Edition Día de Los Muertos Bottling

Jose Cuervo

(Photo: Jose Cuervo)

As Día de Los Muertos fast approaches, the tequila industry braces for a wave of brightly colored skull-themed bottlings.

In honor of the occasion, Jose Cuervo has unveiled limited-edition Day of the Dead twists of its flagship Blanco and Reposado Especial. The new bottles, designed by Mexican illustrator and graphic artist Alfredo Conrique, feature the iconic assortment of marigold flowers, Calavera skulls  and perforated paper designs closely associated with the holiday.

Though exact prices have yet to be announced, the bottling likely won’t retail higher than Jose Cuervo Especial’s usual $10-20.

If vibrant theming is to your liking, be sure to keep a close eye on liquor store shelves over the next month. Dia de Los Muertos’ annual November 1st celebration date has gradually risen to the level of aesthetic pop icon within the US over the past decade; expectedly, agave spirits producers have begun throwing their hats into the ring.

Last week, Bozal debuted a small-batch ancestral mezcal distilled with mandarin peels and marigold flowers, a bright orange symbol of the dead in pre-Hispanic Mexico. In the coming weeks, expect to see similarly oriented releases from the likes of Clase Azul, Cazadores, Kah and more.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.