‘First Low-Proof Premium Tequila’ Clocks in at $100, 28% ABV
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‘First-Ever Low-Proof Premium Tequila’ Clocks in at $100 and 28% ABV; Could It Be Worth the Steep Price?


(Photo: Punta Santos)

Amidst a sea of 40% and 50% ABV tequila, Jorge Cerón and Diego Nuñez have created what they call  “the first and only luxury tequila featuring a lower alcohol-by-volume.”

Clocking in at 28% ABV, 77 calories per serving and $100 per bottle, Punta Santos is said to blend notes of agave, citrus and smoke with a subtle sweet finish.

Since the spirit sits well below the 40% ABV minimum of what can legally be called “tequila,” it’s been classified as a tequila liqueur instead.

“We set out to create Punta Santos for ‘mindful drinkers,'” says co-founder David Nuñez. “With a reduced ABV, they can enjoy the taste and experience of premium tequila, but on their own terms.”

The trend toward low-ABV spirits has quietly dominated the alcohol industry over the past year. Tequila is no exception. In June, UK-based Quarter Distillery unveiled “T/quila,” a 12% ABV agave spirit distilled across the pond using blue weber agave imported from Jalisco, Mexico. Earlier this month, actor Danny Trejo got in on the action with a zero-ABV tequila through Trejo’s Alternative Spirits — he plans to launch a non-alcoholic gin, mezcal, rum and American whiskey in the near future.

Punta Santos is differentiated by its $100 premium price tag. It might leave some wondering: why would you pay more for less alcohol?

Perhaps that’s not the right question. If all that consumers wanted was a high price-to-proof ratio, everyone would just buy mouth-scorching Everclear and go on their merry way.

The real question is: why would someone pay for $100 worth of “quality” tequila that’s been diluted down?

Other distillers have found unique approaches to the problem. T/quila, for instance, is blended with black Sarawak pepper and orange habanero pepper botanicals that add a robust kick to its low alcohol content.

Punta Santos is taking a different approach; its press release boasts “no added flavors, colorants or artificial sweeteners.” Straight tequila dulled down to a “more drinkable” level. If that sounds like your jam, check out the Punta Santos website here.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.