Del Maguey Debuts 'Accessible' Mezcal Amidst Growing Demand
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Del Maguey Debuts ‘Accessible’ Mezcal Amidst Growing Demand

Del Maguey

Del Maguey is hoping to court spirits lovers with its newest bottling, Vida Puebla.  (Photo: Pernod Ricard)

As mezcal’s popularity reaches new heights across the globe, a leading brand is launching an “ultra-palatable” expression that’ll help bridge the gap for skeptics.

Made from Espadin agave, Del Maguey Vida Puebla combines the hallmark smoke of mezcal with mellow notes of white peach, candied pine and citrus.

It’s the first mezcal in Del Maguey’s portfolio produced at a newly constructed distillery at the base of Volcano Popocatepetl, known locally as the “smoking mountain.”

Similar to brands like 5 Sentidos and Bozal, each of Del Maguey’s expressions is made by different indigenous families dotted throughout Oaxaca and Puebla, Mexico. Each of those families work with vastly different agave varietals, methods and quantities, contributing to mezcal’s reputation as a small-batch spirit.

Since mezcal production usually leans old-fashioned, it can’t be produced on quite the same scale as tequila. Combined with its smoky bite — a result of the agave’s roasting in underground pits — mezcal has historically carried an unfair notoriety as tequila’s “inaccessible” cousin.

Still, popularity continues to climb. The mezcal market is currently valued at $338 million, a figure that recently helped agave spirits overtake whiskey to become the second most valuable spirit category in the United States.

Retailing for $40, Del Maguey Vida Puebla is now available in New York, California, Florida and Ohio, and will be rolling out nationwide come July 2023.

You can find it online here.

Read More: 

Exploring Agave: Getting To Know The Families Behind Del Maguey Mezcal

California Tequila? An Interview With the Farmers Betting Big on U.S.-Made Agave Spirits 

From Guerrero to Oaxaca: 5 Best Top Shelf Mezcals To Seek Out in 2023

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.