(Photo: Betty Booze)

Years after the debut of her non-alcoholic tonic brand Betty Buzz, Blake Lively is upping the ante with a trio of 4.5% ABV sparkling cocktails aptly named “Betty Booze.”

Instead of the usual lineup — margarita, paloma and ranch water — Betty Booze is coming to market with a range of off-kilter organically produced flavors. There’s a Sparkling Tequila with Oak Smoked Lemonade, Sparkling Tequila with Lime Shiso (an Asian herb with a basil-like flavor) and a Sparkling Bourbon with Apple Ginger Sour Cherry.

The brand says that each is made with fresh fruits, spices, herbs and real spirits.

In a tongue-in-cheek Instagram post announcing the product, Lively said: “These are recipes I’ve been making for loved ones for years. But I have 4 kids now. And I’m tired. So here they are. In a can. Enjoy. Responsibly.. ish.”

It’s easy to understand why Lively would throw her hat into the increasingly lucrative alcohol industry. Her husband, Ryan Renolds, famously sold his stake in Aviation Gin to spirits giant Diageo for a whopping $610 million in 2020 (the same Diageo that bought Casamigos from George Clooney and Rande Gerber for $1 billion back in 2017).

Betty Booze is one of many celebrity-backed cocktails to hit the market in recent years. (Photo: Delola Spritz)

Nonetheless, Lively is bound to face tough competition in a crowded market. Over the past year, we’ve witnessed pre-mixed cocktail launches from the likes of Jennifer Lopez, Miles Teller, Neil Patrick Harris and Ellie Goulding just to name a few.

As celebrity-owned canned cocktails jockey for our attention on convenience store shelves, time will tell which ones have the staying power to become bonafide hits.

According to Total Wine, Betty Booze is now on sale in select stores across California, Illinois, Indiana, Tennesse, Texas, Virginia and Washington, with plans to roll out in other states in the near future. If you’re interested in checking out the cocktail, find the Betty Booze website here.

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