$100 Billionaire's Row Cocktail Sets Its Sights on NYC
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$100 ‘Billionaire’s Row’ Cocktail Made With Michael Jordan’s Tequila Sets Its Sights on NYC

 Billionaire's Row Cocktail

(Photo: DarlingRooftop/Instagram)

Over the past decade, a collection of ultra-luxury skyscrapers has shot for the clouds on the southern end of Manhattan’s Central Park. Aptly dubbed Billionaire’s Row, the new mini-neighborhood boasts $150 million penthouses by the dozen, nestled alongside an assortment of high-end truffles and gold leaf-esque restaurants with stunning views of the city.

Inevitably, one of those restaurants has now created a cocktail befitting of royalty — or, at the very least, those willing to dish out $100.

The Billionaire’s Row cocktail, recently debuted by Park Lane Hotel’s Darling Rooftop Bar, pairs Michael Jordan’s tequila with a shot of champagne and a spoonful of expensive Petrossian caviar.


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“It actually created itself as when I dine with caviar, I always have champagne to accompany followed by a cocktail,” says Adam Baca, head of bars at Bond Hospitality. “I wanted to create an experience that encapsulates all of those flavors as a unique experience.”

Minus its expensive trappings, the cocktail blends blanco tequila, vermouth and lime juice — essentially, a twist on a Mexican Martini. Into the mix is splashed a spicy habanero reduction, a few dashes of fragrant rose water and a pinch of silver luster for visual effect.

The end product looks more like a milkshake than a tequila cocktail. Perhaps understandably; at its price point, drinkers likely want something out of the ordinary. Something that’d look fantastic on Instragam… posed conspicuously among the decor, possibly with a view of the NYC skyline in the background.

But that won’t be the reality for most. If you don’t have time to make a trip to the 47th floor of the Park Lane Hotel, here’s how to make the glitzy concoction at home:

Billonarie’s Row Cocktail


  • 1 1/2 oz Cincoro Blanco Tequila
  • 1 oz Carpano Bianco Vermouth
  • 3/4 oz Lime Juice
  • 1/2 oz Habanero Reduction
  • 3 dashes Rose Water
  • Pinch of Silver Luster Dust
    • For Garnish
    • Spoonful of Petrossian Caviar
    • Shot of Nicolas Feuilatter Champagne


  1. Add all ingredients to a mixing glass with ice and stir
  2. Double strain into your fanciest glass (Darling Rooftop serves it inside a goblet with a spherical ice cube)
  3. Serve alongside a spoonful of caviar and a shot of champagne

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.