Patron Tequila Announces Partnership With Formula One Team
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Patron Tequila Announces Partnership With Formula One’s Oracle Red Bull Racing Team

Patron Tequila

Patron Tequila is back with another brand sponsorship, this time teaming up with Formula One’s Red Bull Racing and star driver Sergio “Checo” Pérez. (Photo: Chris Tedesco/Red Bull Content Pool via AP Images)

Patron Tequila is teaming up with five-time world champion Oracle Red Bull Racing for the team’s first-ever spirits sponsorship.

Racing under an Austrian license and based out of the United Kingdom, the Red Bull team has found its most recent breakout star in the Mexican-born Sergio “Checo” Pérez, who ranked 3rd in the 2022 Formula One World Championship.

Though the new partnership will also highlight Barcadi-owned brands like Grey Goose Vodka and Bombay Sapphire Gin, the gist of the deal seems to be centered around Patron Tequila and Pérez.

“This partnership celebrates two iconic leading brands coming together to create a simply perfect collaboration for the most passionate F1 fans,” said Kathy Parker, President & Global Chief Marketing Officer of PATRÓN in a press release.

“Checo goes to extraordinary lengths to deliver perfection at every turn,” said Parker. “We’ve been so proud to have him as part of our PATRÓN familia and this new endeavor with his five-time world champion racing team extends our relationship even more.”

Anyone who has ever watched a high-profile sports race knows that brand sponsorships can be spotted left and right.

Earlier this year, Sammy Hagar’s Cabo Wabo Tequila was announced as the first official tequila sponsor for Nascar, complete with the usual assortment of consumer sweepstakes, sponsorship concerts and merchandise. Just a few months earlier, Patron had been announced as a tequila partner for the Formula 1 Paddock Club.

For some, tequila and Red Bull may already be the best of friends — Patron even has their own “Bull Rider” cocktail mixed with pineapple, yuzu juice, toasted coconut syrup and Red Bull Orange.

Red Bull cocktails aren’t necessarily the first thing we’d recommend on this site, but if you’re in the mood to get hyperactively buzzed, by all means, give it a shot.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.