Entertainer Kevin Hart is interviewed on the NFL Network prior to an NFL football game between the Philadelphia Eagles and New Orleans Saints on Sunday, Nov. 21, 2021, in Philadelphia. (Photo: AP/Matt Rourke)

Kevin Hart’s Gran Coramino has been announced as the “official luxury tequila” of the Philadelphia Eagles, a move that brings the comedian closer to his hometown in hand with a lucrative new sponsorship.

The deal — announced hours before the team’s anticipated game against the Minnesota Vikings — will feature branded signage inside Lincoln Financial Field, signature Gran Coramino cocktails and sweepstakes for exclusive tequila tastings with as-yet-unannounced “Eagles Legends.”

“It’s just the alignment of it all,” Hart told Boardroom TV. “You’ve got to look at the facilities, the environments that embed a high volume of people and when you can partner or build those relationships that allow you to be the face of or the signature choice for them. I think this is just setting the precedent as to what we can do.”

(Photo: Gran Coramino)

For Hart, the love clearly goes deep. Earlier this year, he made headlines after buying a $16.5 million eagle in celebration of Philedalphia’s Super Bowl matchup against the Kansas City Chiefs. Named after quarterback Jalen Hurts, the now-iconic bald eagle was spotted in countless photo shoots alongside Hart’s twisty tequila bottles.

Coramino was launched in 2022 as a joint venture by Hart and 11th-generation tequila producer Juan Domingo Beckmann, CEO of Jose Cuervo. To date, the brand has released a 4-month Reposado Cristalino and a 12-month Añejo. 

Hart recently teamed up with Sopranos actor Michael Imperioli for a Goodfellas-inspired Gran Coramino film that took the brand’s advertising to cinematic heights. On the back of countless promo deals, Hart’s tequila is slowly but surely making a name for itself in the increasingly crowded celebrity spirits market.

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