Heineken Sets Sights on New $457 Million Brewery in Mexico
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Heineken Sets Sights on Sustainability, Premiumization at New $457 Million Brewery in Southern Mexico


Heineken’s seventh brewery in Mexico, opened in Meoqui, Chihuahua in 2018. (Photo: Heineken)

Heineken has set aside nearly half a billion dollars to build a sustainability-oriented brewery in Yucatán, Mexico, its eighth in the country.

Expected to open in 2026, the brewery will manufacture Heineken-owned staples like Tecate, Dos Equis, Indio, Bohemia, Amstel Ultra and Sol. According to the brand, the new brewery will utilize “cutting-edge” technology that reuses water through treatment systems while maintaining a focus on “minimal waste” and “renewable energy sources.”

The move comes on the heels of a long-lasting drought in Northern Mexico. Last year, Economy Minister Raquel Buenrostro urged producers to reduce operations in Monterrey — the country’s industrial heartland — in an attempt to conserve resources and bring business to Mexico’s less-developed southern states.

Heineken executives are also looking to accommodate a shifting market.

As the company phases out a distribution deal with Oxxo (the largest chain of convenience stores in Latin America), sales figures have begun to slump in the region. Despite this, analysts say that “premium” offerings like Heineken Silver and Amstel Ultra have overperformed, signaling new priorities for the Yucatán brewery.

Dolf van den Brink, Heineken’s CEO and chairman, said: “Mexico plays a pivotal role as one of the company’s foremost global markets. This investment has strategic significance. It is designed to propel growth and seize the abundant opportunities that the Mexican market presents.”

The brewery, announced in conjunction with Yucatán governor Mauricio Vila Dosal, is projected to create some 2,000 jobs in the region.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.