Don Julio 1942 Debuts Super Bowl-Inspired Streetwear Brand
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Don Julio 1942 and Johnnie Walker Whiskey Team Up for Super Bowl-Inspired Streetwear Brand

Don Julio 1942

Tequila and whiskey titans Don Julio 1942 and Johnnie Walker Blue Label have joined forces for a limited-run fashion line just ahead of the Super Bowl. (Photo: Siegelman Stable)

Tequila Don Julio 1942 and Johnnie Walker Blue Label have unexpectedly teamed up for Blue42, a new luxury streetwear line named after the iconic football play call.

The collaboration comes courtesy of fashion brand Siegelman Stable, best known for its high-end “vintage equestrian” aesthetic.

Tequila, whiskey, horse riding and football — truly, it’s difficult to imagine how this idea first took form.

The Blue42 x Siegelman Stable drop will include retooled versions of Stable’s signature hat as well as a long-sleeve tee. Each will be reimagined in beige and dark blue colorways to match Don Julio 1942 and Johnnie Walker Blue Label’s iconic colors.


The collaborative release is now up for sale at

Don Julio 1942 has reigned as one of the most popular club-friendly tequilas since it was first released in 2002. It should come as no surprise that the brand has frequently been utilized as a lucrative merchandising opportunity.

Back in December, Don Julio 1942 announced a collaboration with audio brand Ojas in the form of a $6,000 foot-and-a-half tall home speaker system.

There have also been several special-edition bottles released over the years, and even a Don Julio 1942-themed six-course dinner event.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.