David Beckham Reportedly Plans to Launch His Own Tequila
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David Beckham Reportedly Plans to Launch His Own Tequila as He Steps Away From Haig Club Scotch Whiskey

David Beckham

David Beckham may soon be the latest celebrity to break into tequila as he plans the launch of his own alcohol brand.  (Photo: Haig Club)

After making a fortune on a long-standing Haig Club Scotch whiskey deal, David Beckham is taking a step back and plans to launch a suite of alcohol brands of his own.

Beckham, self-admittedly “not a big drinker,” has decided to end his nine-year deal with spirits giant Diageo as the face of the Scottish-produced Haig Club Scotch.

Now, according to the Daily Mail, Beckham is seeking business partners with the hope of founding a tequila, whiskey or beer brand. He is reportedly also considering the launch of a soft beverage or non-alcoholic beer.

Given the exploding popularity of celebrity-backed spirits, tequila seems like the obvious choice for someone of Beckham’s stature.

Dwayne “The Rock” Johnson, Kendall Jenner, Michael Jordan and others have all made a small fortune off of agave spirits over the past few years; in 2017, George Clooney made headlines when he sold Casamigos Tequila to Diageo (Beckham’s former business partner) for a whopping $1 billion.

What’s more, tequila is apparently Victoria Beckham’s spirit of choice. While David Beckham spent the past decade promoting Haig Club, Victoria Beckham has spent it promoting the club-favorite Don Julio 1942 through an ongoing business partnership.

“I think everyone’s had their moment on tequila over the years, but when you get older you appreciate it a bit more,” remarked David Beckham in a 2015 interview with Conde Nast Traveller.

Alcohol runs in the family. In November 2022, David’s 23-year-old son Brooklyn Beckham broke into the spirits business when he co-founded a Japanese sake brand, WESAKE.


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Though David Beckham has yet to announce the specifics of his alcohol business venture, he seems poised to launch a brand that’ll offer a variety of spirits and beverages. We can expect an official announcement down the line.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.