Andy Cohen Named as New Brand Rep for Fresca Mixed Cocktails
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Bravo! Andy Cohen Named as New Brand Rep for Fresca Mixed Cocktails

Andy Cohen

Andy Cohen eagerly eyeing his alcohol – not an unprecedented sight. Photo: FRESCA Mixed

Everyone’s favorite Real Housewives facilitator Andy Cohen has just been named as the new brand rep for FRESCA Mixed cocktails.

These ready-to-drink canned beverages come in two varieties; a Vodka Spritz and a Tequila Paloma.

Cohen’s cheery deposition seems like an obvious fit for product promotion, and of course, they’ve already launched several advertisements starring Cohen gushing about his love for their pre-mixed paloma.

 

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Cohen’s partnership comes on the heels of an absolute explosion of ready-to-drink (RTD) canned beverages that have hit the market in the last few months.

Since the end of September, we’ve seen the announcement of RTD cocktails from cult-hit sparkling water brand Topo Chico, the makers of Truly and Twisted Tea Boston Beer Company, and Southern California-based brewer Stone Brewing.

In fact, it’s a category of drinks that is projected to outpace the popularity of hard seltzers by 2026.

Andy Cohen is no stranger to tequila-related hubbub himself. The most recent season of The Real Housewives of Beverly Hills infamously featured a highly publicized conflict between Lisa Rinna and Kathy Hilton ominously dubbed #TequilaGate.

Hopefully, Cohen’s new partnership with FRESCA Mixed will be less about drama than it is the tequila.

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