Kendall Jenner’s 818 Tequila Announces Ultra-Premium Añejo
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Kendall Jenner’s 818 Tequila Announces Ultra-Premium Añejo

818 Tequila


818 Tequila, Kendall Jenner’s headline-grabbing spirits line first launched in 2021, has just announced Eight Reserve – a new ultra-premium product set for release on Sept 19 (interestingly, making the release date 9/19).

Eight Reserve is described as a “masterful blend” of 818’s Tequila Añejo with batches of Extra Añejo aged up to eight years.

This mixed-batch añejo will retail for $200 and be released in 8-shaped, handmade ceramic decanters. According to, the flavor profile will combine hints of “cooked agave, vanilla, cinnamon, dried berries, and praline.”

818 Tequila


The launch of Eight Reserve comes on the heels of rapidly increasing celebrity presence in the tequila industry.

While George Clooney’s launch of Casamigos Tequila in 2013 may have prompted the first wave of celebrity-branded tequilas, the new trend appears to lie in limited-batch, “ultra-premium” releases.

Kevin Hart’s recently launched Gran Coramino Tequila – a charcoal-filtered tequila reposado contained within an ornate twisted glass decanter – hits on this exact concept.

Dos Hombres, the mezcal line co-founded by Breaking Bad alum Bryan Cranston and Aaron Paul, recently auctioned off two autographed bottles of their limited run Dos Hombres Tobala on Sept 7.

Naturally, limited releases and celebrity endorsements go hand-in-hand.

Pre-orders of Eight Reserve are currently sold out on Reserve Bar. The product will be released on Sept 19 in California, Florida, Illinois, Nevada, New York, and Texas.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.