A Look Inside This Year’s $126K Academy Award Swag Bags
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Cristalino Tequila, Cabernet Sauvignon Among the Gifts in This Year’s $126K Academy Award Swag Bags

Academy Award

2023 Academy Award nominees will be gifted an extravagant assortment of goods ranging from a plot of land in Australia to a $6 bottle of wine. (Photo: Francis Ford Coppola Winery)

This year, 26 Oscar nominees ranging Michelle Yeoh to Steven Spielberg will be leaving the Academy Awards with $126,000 worth of free trips, liposuction, flip-flops, wellness products, alcohol and more.

These over-the-top “Everybody Wins” gift bags have become a highly-publicized tradition of sorts over the past few years. But all the goodies are not created equal.


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On the one hand, celebrities will be gifted a three-night stay in rural Ottawa, a $9,000 trip to a restored lighthouse off the coast of Italy, a facelift with surgeon Dr. Konstantin Vasyukevich, and a literal plot of land in Australia.

On the other hand, they’ll be given a $6 bottle of wine and a $32 bottle of tequila.

The tequila and wine, courtesy of Antigua Cruz and Frontera Wines respectively, stick out like a sore thumb amid an otherwise lavish event. No disrespect intended to either alcohol (though we will say that $32 for a 1-3 year aged cristalino añejo is suspiciously low at best.)

Academy Award

Antigua Cruz Añejo Cristalino Tequila. (Photo: Antigua Cruz)

According to The Guardian, brands pay $4,000 each to secure their spot in these goodie bags. While it doesn’t guarantee promotion from the ceremony’s attendees, it does provide a lucrative moment in the product placement spotlight.

For comparison, the 2020 Oscars swag bag clocked in at an all-time high $225,000, including a trip on the Scenic Eclipse expedition yacht, a stay at the Faro Punta Complida resort in the Canary Islands, hand-dyed alpaca throws, Próspero Tequila Blanco and more.

At this year’s event, Hollywood stars will also be served dinner by celebrity chef Wolfgang Puck and sip on Brad Pitt’s $300 per bottle Fleur de Miraval Champagne thanks to a recently inked exclusivity deal.

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Pedro Wolfe is the managing editor of Tequila Raiders. With several years of experience writing for the New York Daily News and the Foothills Business Daily under his belt, Pedro aims to combine quality reviews and recipes with incisive articles on the cutting edge of the tequila world. Pedro has traveled to the heartland of the spirits industry in Tequila, Mexico, and has conducted interviews with agave spirits veterans throughout Mexico, South Africa and California. Through this diverse approach, Tequila Raiders aims to celebrate not only tequila but the rich tapestry of agave spirits that spans mezcal, raicilla, bacanora, pulque and so much more.